The SS logo represents Self and Soul the core philosophy of ANURUQ.

It embodies the idea that clothing is not merely something worn on the body, but an expression of inner identity and spirit.

The intertwined form of the double “S” shapes reflects the inseparable connection between one’s outer presence and inner essence. It speaks to balance, continuity, and authenticity where personal identity (Self) flows naturally with emotion, intention, and spirit (Soul).

Designed with fluid lines and quiet strength, the logo mirrors ANURUQ’s approach to menswear
thoughtful, intentional, and timeless.
Every piece is created not only to be wear, but to be felt resonating with those who value depth, meaning, and individuality
in what they wear.

At its heart, the SS logo
stands for who you are and what you carry within.

Not just clothing.
But your Self and Soul.