ABOUT US


ANURUQ is a contemporary menswear brand founded in Thailand, focusing on modern masculinity through refined silhouettes and thoughtfully crafted details.

The brand explores the perfect combination between strength and softness translating masculine identity into wearable, timeless pieces. ANURUQ is known for its leather trousers and its bold use of unconventional materials, combined with techniques that step beyond traditional menswear to create something new that elevate everyday dressing with subtle confidence.

Beyond design, ANURUQ is driven by persistence, passion, and an uncompromising creative spirit. Every piece begins from zero shaped through continuous exploration, dedication, and an unwavering belief in growth. The brand believes that clothing can be more than gender-defined menswear it is created for anyone who dares to go beyond boundaries, serving as a medium of inspiration and a source of pride for those who wear it.

Every pieces is created as an extension of this spirit not merely clothing, but wearable expressions of devotion, discipline, and love for the craft. Through this process, ANURUQ seeks to pass that belief and emotion to its wearer, inviting them to connect, believe, and grow alongside the brand.

Founded in 2020, ANURUQ was built on the belief that clothing is a powerful tool for self-expression. With silhouettes, colors, techniques, and details thoughtfully combined, the brand creates pieces that are simple yet distinctive subtle, confident, and courageous expressive.

ANURUQ represents wearable art that lives not only on the body, but in the heart and soul.

DOUBLE "S" LOGO

The SS logo represents Self and Soul the core philosophy of ANURUQ.

It embodies the idea that clothing is not merely something worn on the body, but an expression of inner identity and spirit.

The intertwined form of the double “S” shapes reflects the inseparable connection between one’s outer presence and inner essence. It speaks to balance, continuity, and authenticity where personal identity (Self) flows naturally with emotion, intention, and spirit (Soul).

Designed with fluid lines and quiet strength, the logo mirrors ANURUQ’s approach to menswear
thoughtful, intentional, and timeless.
Every piece is created not only to be wear, but to be felt resonating with those who value depth, meaning, and individuality
in what they wear.

At its heart, the SS logo
stands for who you are and what you carry within.

Not just clothing.
But your Self and Soul.